B2B WRITING:

We create B2B [business-to-business] articles, emails, and white papers to assist you in selling to other companies. This is different than selling directly to consumers. Industry-to-Industry requires more intricate language that speaks directly to a manufacturer or retailer who purchases parts, services, or private-label merchandise from you, and then repackages or uses your product to produce a finished product. For example, a cake-maker may buy flour from you to bake a stunning cake. The ZENWRITERS team convinces the cake designer that there is no stunning cake without using your brand of flour for baking. B2B Writing is part brand journalism and part sales.

​

B2C WRITING:
 

We write dynamic language that speaks directly to the heart of your target audience and specific consumer. B2C [business-to-consumer], is a consumer-direct language used to communicate immediately to the public and specifically to your audience. ZENWRITERS gets to know your audience and helps you develop the right and effective language to win them over.