MEDIA ALERTS:

 

Media Alerts are one-page announcements of an upcoming event, intended for journalists, not the public. Their purpose is to convince reporters that this event is a genuine news story worthy of coverage. ZENWRITERS uses its Power Language Formula to grab the attention of targeted media and have them anticipating that a newsworthy story is on the way, in the form of a full press release. Media alerts are short-and-sweet and are considered a media tease.

 

What is the difference between a media alert and press release?

Purpose. A Media Advisory, or Media Alert, invites the media to a company event, such as a news conference, grand opening, or presentation. A Press Release to the media details news about the business, such as a new product or sponsorship, or event.

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